• Color Production Printing in Transactional Environments: Market Analysis

is a study that analyzes market trends, issues, size & forecast, as well as leading players for digital color production printing and variable imaging in transactional printing?both in North America and Europe. The study is based on an in-depth survey of 40 transactional printing operations which collectively produce over 20 billion digital impressions per year. (March 2006, over 150 pages of text with 80 tables and charts) 


TABLE OF CONTENTS

Introduction

Executive Overview

Part 1 Market Analysis

  • Key market trends
  • Market size & forecast
  • Drivers and issues
    • Highlight versus full color
    • Electrophotography versus ink jet
    • MICR and color
    • Color management
    • Impact of EBBP
    • Others
  • North America versus Europe
  • Corporate users? perspective
  • New solutions/technology developments
  • Printing systems vendors assessment
Part 2 Survey Results

Background/Methodology

Company Profiles
  • Primary business
  • Number of employees
  • Number of years in business
  • Number of print sites
  • Annual print volume
  • Offset versus digital
Color Production Printing
  • Printing equipment
    • Installed base, purchasing plans, vendors? market share
      • High-speed copiers/printers
      • Digital presses (laser/LED)
      • Digital presses (ink jet)
      • RIPs
    • Level of satisfaction by category of systems
    • Improvements requested
  • Applications/print volume
    • Type of applications
      • Percentage who produce
      • Percentage of digital print volume
    • Digital print volume/projected growth breakdown
      • Monochrome
      • Highlight color
      • Full color
    • Growth applications
    • Average run length
      • High-speed copiers/printers
      • Digital presses (laser/LED)
      • Digital presses (ink jet)
    • Use of offset shells w/black-and-white digital personalization
Color Variable Data Printing (CVDP)
  • Reasons for offering/not offering CVDP
  • CVDP involvement plans
  • Background
    • Length of involvement in CVDP
    • Aggressiveness in pursuing CVDP applications
    • CVDP-related ancillary services provided
  • Print volume
    • CVDP vs. static
    • CVDP projected growth
  • CVDP Applications
    • Type of applications/documents
      • Percentage who produce
      • Percentage of CVDP volume
    • Level of personalization in documents (now and future)
    • Retention/loyalty vs. acquisition programs
    • Web fulfillment usage
    • Multimedia campaign usage
    • Software used
  • CVDP customers
    • Type of customers (new vs. existing)
    • Vertical market served Importance of Web/Internet fulfillment
      • Percentage who serve
      • Percentage of CVDP volume
    • Size of typical customer
    • Percentage of customers buying CVDP
    • Cooperation with ad agencies
  • CVDP Issues
    • Top barriers to market growth
    • Selling cycle for CVDP projects
  • Pricing & ROI
    • Cost components breakdown of a CVDP job
    • Price premium for a CVDP job
    • Who tracks ROI?
    • CVDP profit margin
  • Level of success with CVDP projects
  • Major changes in CVDP business over past 12 months
Conclusions 


Study Methodology

This study is based on the results of an in-depth survey of 40 leading transactional print providers that was conducted from November 2005 through January 2006. Half of the respondents are in North America and half in Europe.

The study also incorporates input from printing systems vendors' interviews and finding from other research and work related to color production printing recently conducted by INTERQUEST.

The study is part of INTERQUEST?s Color Production Printing & Variable Imaging Advisory Service, which provides companies with ongoing market research surveys, forecasting and consulting services.


Who Should Buy

  • Printer Manufacturers, OEMs, Resellers
  • Digital printing systems
  • Conventional printing equipment
    • RIP/connectivity solutions
    • Pre- and post-processing/finishing equipment
    • Software solutions
  • Corporate Users
    • Document services departments
    • In-plant print shops
    • Centralized reprographic departments (CRDs)
    • MIS/data center operations
  • Print-for-pay Operations
    • Commercial printers
    • Digital service bureaus
    • Quick printers
    • Outsourcing organizations


For Industry Professionals Involved in:

  • Sales and marketing
  • Product management
  • Engineering and product development
  • Application and technical support
  • Market research and strategic planning
  • Sales and technical training
  • Selection and purchase of printing solutions
  • Printing and publishing operations


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Color Production Printing in Transactional Environments: Market Analysis

  • Product Code: 183
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