• Color Digital Printing & Personalized Communications in Higher Education: Market Analysis

    A new INTERQUEST study, based on an in-depth survey of Communications/Marketing departments and In-plant/CRD operations at college and universities. This study complements Digital Printing in Government: Market Analysis published in January 2007. (June 2007, over 120 pages of text with 80 tables and charts.)


    TABLE OF CONTENTS

    Introduction
    Executive Overview


    Part 1 Higher Education Market Analysis

    • Higher education trends
    • Printing & mailing trends
      - Conventional printing
      - Digital printing
      - Mailing
    • Color digital printing
      - Key trends
      - Applications/user stories
      - Key issues
    • Personalized communications & color variable data printing
      - Key trends
      - The needs and wants of the Millennial generation
      - Effective communications with the Millennial generation
      - Color variable data printing adoption
      - Applications/user stories
      - Key issues
    • Market size & forecast
    • Leading players


    Part 2 Survey Results

    Background/Methodology

    IN-PLANT/CRD SURVEY
     Organization Profiles

    • Type of department
    • Number of employees
    • Number of years in existence 

    Digital Printing

    • Involvement/adoption level
    • Volume breakdown
    • Projected growth

    Color Digital Printing

    • Digital and offset volume (size & growth) 
    • Equipment
      - Type (copier/printer versus digital press)
      - Vendors' market share
      - Level of satisfaction with current system(s)
      - Improvements requested
      - Purchasing plans
    • Applications
      - Origin of digital color pages
      - Type of documents printed
      - Run lengths
      - Color versus monochrome pages
      - Page content
      - Simplex and duplex
    • Paper & finishing
      - Type of substrates being used
      - Paper weights being used
      - Collated versus uncollated output
      - Type of finishing used
      - Off-line versus in-line finishing
      - Overcoating

    Color Variable Data Printing (CVDP)

    • Background
      - Current use/projections
      - Reasons for offering/not offering
      - Length of involvement
    • Applications
      - Type of documents
      - Print volume & projected growth
      - Level of personalization (now & future)
      - Web fulfillment use
    • Issues
      - Top barriers
      - Production cycle
      - Cost components breakdown of CVDP jobs
      - Pricing & ROI
      - Who tracks ROI?
    • Level of success with CVDP projects

    Outsourcing & Insourcing

    • Current use/projections (volume)
      - Conventional printing
      - Digital printing 

    MARKETING/COMMUNICATIONS DEPARTMENTS SURVEY Organization Profiles

    • Type of department
    • Student enrollment
    • In-house production printing capabilities 

    Personalized Communications

    • Electronic documents
      - Use of personalization
      - Reasons for using/not using
      - Plan for using in the future
      - Applications
    • Printed Documents
      - Generic information
      - Color Variable Data Printing (CVDP)


    Conclusions


    Appendices

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Color Digital Printing & Personalized Communications in Higher Education: Market Analysis

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  • $795.00