• Digital Printing in Direct Mail: Market Analysis & Forecast (2008-2013)

A new market research report, based on in-depth surveys of leading direct mail printers, which complements North American Transactional Printing: Market Analysis & Forecast, a study published by INTERQUEST in June 2008. The report also provides an assessment of the impact of the financial crisis on the direct mail printing business. (January 2009, 260 pages of text with 155 tables and charts.)


TABLE OF CONTENTS

Introduction
Executive Overview


Part 1 Market Analysis

  • The Direct mail market
    - Overall market size & growth
    - Industry sectors
    - Key players
    - Impact of the 2008 economic downturn
  • Direct mail printing
    - Key trends
    - Market size & forecast
    - Business issues
      * Postal issues
      * Legislative initiatives
      * Environmental issues
      * Outsourcing

    - Applications issues
      * Digital & offset printing
      * Monochrome & color printing
      * Ink jet & electrophotography
      * Variable data & personalization
      * Promotional transactional printing
      * Color management
      * MICR printing

    - Key technology/market developments
      * Printing systems
      * Software
      * Paper handling & finishing
      * Substrates & substrate-related developments
      * Ink jet addressing
      - Printing systems vendors developments & assessment
        * Hewlett-Packard
        * InfoPrint Solutions
        * Kodak
        * Nipson
        * Oc?
        * Punch Graphics/Xeikon
        * Xerox
        * Others (Agfa, Canon, Dainippon Screen,
        Konica Minolta, Ricoh, Riso, etc.)

      - Leading software vendors overview
      - Leading ink jet addressing vendors overview


    Part 2 Survey Results

    • Company profiles
    • Equipment
      (broken down by monochrome, color, 
      electrophotography & ink jet)
      - Installed base
      - Vendors? market share
      - Level of satisfaction
      - Requested improvements
      - Acquisition plans
    • Applications
      - Mail pieces formats/sizes
      - Types of documents produced
    • Print volume breakdown & projected growth
      - Ink jet & electrophotography
      - Cut-sheet & continuous-feed
      - Simplex & duplex
      - N-up
      - Monochrome, highlight & full color
    • Data & software
      - Data format
      - Composition software
      - Print streams
      - Mail management
    • Paper & finishing
      - Substrates used
      - In-line & off-line finishing
      - Inserters installed base
    • Color variable data printing
      - Involvement/background
        * Reasons for offering/not offering
        * Length of involvement
        * Aggressiveness in pursuing the application
        * Ancillary services
        * Future plans

      - Applications
        * Acquisition & retention
        * Type of documents
        * Level of personalization
        * Use of Web & integrated campaigns

      - Print volume
        * Size & projected growth
        * Offset shells usage 

      - Clients
        * Vertical markets
        * Size of customers
        * New & existing customers
        * Sales cycle

      - Pricing & ROI
        * Cost components breakdown
        * Pricing
        * ROI tracking
        * Profitability

      - Other business aspects
        * Top challenges
        * Level of success with the application
        * Major changes in business over past 12 months

    • Conclusions


Write a review

Note: HTML is not translated!
    Bad           Good

Digital Printing in Direct Mail: Market Analysis & Forecast (2008-2013)

  • Product Code: 199
  • Availability: In Stock
  • $995.00