• Direct Mail & Transactional Printing in Canada: Market Analysis & Forecast (2012-2017)


A new market research report based on surveys of leading direct mail and transactional print providers/buyers, as well as equipment and software vendors in Canada, which complements other studies conducted on these topics by INTERQUEST in North America. (November 2012, 140 pages of text with 90 tables and charts.)


Table of Contents

Introduction
Executive Overview


Background

  • Evolution of the Canadian Printing industry
  • Canada Post
  • Internet & mobile usage


Direct Marketing Market

  • Key Market Trends
    • Advertising & direct marketing
    • Direct mail
    • Multi-channel marketing
  • Survey Results
    • Background
      • Company profiles
      • Printing processes used
      • Printing equipment used
      • Vertical markets targeted
    • Direct mail
      • Leading trends
      • Direct mail volume growth
        • Past year
        • Next three years 
      • Methods of production
        • Volume breakdown
        • Growth trends 
      • Investment plans
      • Color variable data/personalization
        • Percentage of direct mail volume
        • Level of personalization
        • Purpose for using
    • Multi-channel marketing
      • Status of involvement
      • Media coordinated with print
      • Percentage of direct marketing revenue
        • This year
        • In three year (projection)
      • Use of PURL’s & QR codes
  • Market Size/Forecast (2012-2017)
  • Case Studies


Transactional Market

  • Key Market Trends
    • Evolution of transaction mail
    • Electronic delivery/EBPP
      • Overall trends
      • EBPP impact on print volume
    • Inkjet printing/volume growth
    • Color & monochrome printing
    • Status of relational marketing/transpromo
    • MICR printing trends/applications
  • Survey Results
    • Background
    • Company profiles
    • Transactional as percentage of print volume
    • Market trends & challenges (2012 vs. 2011)
    • Vertical markets
      • Print volume breakdown
      • Trends/issues
    • Applications
      • Print volume breakdown.
    • Transactional output
      • Volume trends
      • Volume growth
      • Color content evolution
    • Equipment
      • Installed base
        • Monochrome & color equipment
        • Cut-sheet & continuous-feed Systems
        • Toner & inkjet systems
        • Vendor shares of installed base of equipment
      • Investments
        • Past 12 months
        • Next 18 months plans
    • Inkjet & toner
    • Relational marketing/transpromo)
      • Trends & challenges
      • Volume growth
    • Level of involvement in multi-Channel
    • EBPP (trends, issues, impact, future) 
  • Market Size/Forecast (2012-2017)
  • Case Studies 


Technology Developments

  • Digital printing equipment
    • Recent developments
    • Toner-based systems
    • Inkjet presses
    • Vendor assessments
  • Binding & finishing
  • Software/workflow


Conclusions


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Direct Mail & Transactional Printing in Canada: Market Analysis & Forecast (2012-2017)

  • Brands INTERQUEST
  • Product Code: 269
  • Availability: In Stock
  • $195.00