• Digital Direct Mail Printing in North America: Market Analysis & Forecast (2013-2018)


A new in-depth analysis of digital printing trends, opportunities, challenges, and key players in the North American direct mail market. (November 2013, 210 pages of text with 125 tables and charts.)


Table of Contents

Introduction
Executive Summary


Part 1 – Market Analysis  

  • The direct mail market
    • Advertising & marketing expenditures
    • Direct marketing media trends
    • Direct mail
      • Volume trends
      • Consumer behavior
      • Acquisition & retention
      • USPS update
    • Non-print media
      • Internet usage
      • Mobile adoption trends
      • Consumer attitudes
    • Multichannel/cross-media marketing trends & developments
      • QR Codes
      • Snap Tags
      • Digital Watermark
      • Near Field Communication
      • Image Recognition
      • Augmented Reality
    • Catalogs
      • Background
      • Key market trends
      • Volume projected growth
      • Production frequency & page count
      • Digital printing current use & projections 
    • Other aspects
      • Saturation mail
      • Environmental issues
      • Privacy
    • Key players
      • Large mailers
      • Direct mail printers
    • Canadian market perspective
      • Advertising expenditures
      • Direct mail trends
      • Direct mail printing
  • Digital printing in direct mail
    • Key trends & issues
      • Digital & offset printing
      • Monochrome & color printing
      • Inkjet & toner
      • Variable data & personalization
      • Hybrid solutions
      • Relational marketing (transpromo)
      • Envelope creation & personalization
      • MICR printing
    • Market size & forecast
      • Offset & digital
      • Inkjet & toner
      • Monochrome & color
      • Static & personalized
    • Technology developments
      • Digital printing equipment
      • Pre/post-processing/finishing
      • Software solutions
      • Paper 
    • Printing systems vendor assessments 


Part 2 – Survey Results  

  • Company profiles
    • Primary business
    • Number of employees 
  • Market perspective
    • Key direct mail trends
    • Top direct mail challenges
    • Digital printing & direct mail
  • Customers & applications
    • Vertical markets
    • Documents produced
    • Acquisition & retention use
    • Envelope creation & personalization use
  • Print volume
    • Volume trends & growth projections
    • Overall production methods
    • Digital production methods
    • Monochrome & color digital printing
    • Static & color variable data applications
    • Types of color variable data produced 
  • Equipment
    • Conventional presses
    • Hybrid solutions
    • Digital printings systems
      • Installed base
      • Cut-sheet & continuous-feed
      • Monochrome & color
      • Toner & inkjet
    • Vendors’ market share
    • Suitability of inkjet presses for direct mail
    • Investments/acquisitions
      • Past 12 months
      • Plan for next 18 months
  • Multichannel/cross-media marketing
    • Level of involvement
    • Non-print services as % of revenue
    • Technologies employed
    • Usage of cross-media links on direct mail
    • Best non-print media opportunities
    • Top cross-media challenges 


Conclusions

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Digital Direct Mail Printing in North America: Market Analysis & Forecast (2013-2018)

  • Brands INTERQUEST
  • Product Code: 275
  • Availability: In Stock
  • $245.00