• Digital Printing in Direct Mail/Cross-Media Communication in Europe: Market Trends & Forecast (2017-2022)

A new in-depth analysis of digital printing opportunities and growth in the European Direct Mail and Cross-Media Communication Market. (January 2018, over 300 pages of text with 197 tables and charts.) 


Table of Contents

I. Executive Summary
II. Introduction & Methodology


III. Direct Mail Background  

  • Definition
  • Benefits & use
  • Producers
  • Response rates
  • ROI & costs
  • Demographics & generational trends


IV. Advertising & Mail Market Analysis

  • Advertising spending trends
    • Traditional advertising
    • Online advertising
      • Mobile advertising
      • Video advertising
    • Direct mail spending,
  • Mail volumes trends
    • Addressed mail
    • Unaddressed mail
    • Direct mail
  • Catalogues market trends
  • Mail pricing/profitability
  • Environmental issues


V. Direct Mail & Cross Media Market Analysis

  • Key market trends
  • Consolidation & restructuring
  • Top challenges
  • Best opportunities
  • Direct mail volume growth
  • Applications & industry sectors
    • Formats
    • Vertical markets
    • B2C & B2B
  • Print volume trends
    • Growth
    • Offset & digital
    • Toner & inkjet
    • Color & monochrome
  • Targeting & personalization
  • Relational marketing
  • Inkjet press installs
  • Hybrid printing solutions/trends
  • Embellishment/finishing
    • Use of special effects
    • Envelope personalization
    • "On-the-fly" envelope creation
  • Direct mail providers investment plans
  • Data and regulatory issues
    • Big data
    • Programmatic mail
    • Regulations & privacy
  • Cross media communication
    • Non-print services
    • Technologies & techniques
    • Use of cross-media by providers


VI. Direct Mail Market Size & Forecast 

  • Economic outlook
  • Advertising spending
  • Mail volume
    • Addressed letter mail
    • Unaddressed advertising mail
    • Direct mail
  • Print volume
    • Offset
    • Digital
  • Non-print services


VII. Technology Developments 

  • Printing Systems
  • Finishing equipment
  • Paper
  • Software
  • Printing systems vendors assessment


VIII. Country Analysis

  • United Kingdom
  • France
  • Germany
  • Italy
  • Spain
  • Netherlands
  • Other countries


IX. Conclusions


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Digital Printing in Direct Mail/Cross-Media Communication in Europe: Market Trends & Forecast (2017-2022)

  • Brands INTERQUEST
  • Product Code: 548
  • Availability: In Stock
  • $895.00