• Trends and Future of Direct Mail Through 2020

A new in-depth analysis of the North American Direct Mail market and its future (December 2015, 250 pages of text with 101 tables and charts.)


Table of Contents

I Executive Overview
II Introduction & Methodology


III Direct Mail Background  

  • Definition
  • Types of direct mail
  • Direct mail supply chain & process
  • Types of firms engaged in direct mail


IV. Demographics & Generational Trends  

  • Income, education & age
  • Household size
  • Internet access
  • Attitudes toward direct mail advertising


V. Direct Mail Usage  

  • How and why direct mail is used
  • Response rates
  • ROI, costs
  • Key success factors
  • Major industries using direct mail
    • Retail
    • Finance
    • Insurance
    • Nonprofit/education
    • Other


VI. Perspectives of Printers & Mailers  

  • Providers
    • Background to quantitative survey
    • Overall trends & volume growth
    • Challenges & opportunities
    • Revenue & profit
    • Production trends
    • Targeting & personalization
    • Multichannel marketing
    • Non-print services
    • B2B & B2C
  • Mailers
    • Overall state of the direct mail market
    • Cost containment
    • Targeting & personalization
    • Multichannel marketing
    • Direct mail strengths
    • Provider selection & challenges with print


VII. Postal Trends & Issues  

  • USPS financial performance
  • Domestic mail volume
  • Advertising mail
  • USPS direct mail programs & services
  • Postal rates
  • Canada Post
  • Mailer & provider perspectives


VIII. Printing Technology

  • Conventional printing
  • Overprinting
  • Single-pass digital printing
  • Providers' equipment purchasing plans
  • Providers' views of inkjet
  • Cost & effectiveness
  • Pre- & post-processing/finishing
  • Use of special effects
  • Dynamic envelope creation & personalization


IX. Data & Regulatory Issues 

  • "Big Data"
  • Regulations & privacy


X. Cross-Media Technologies

  • Technologies & techniques
  • Use of cross-media technologies by providers
  • Mailers' perspectives of cross-media technologies


XI. Transactional Mailings  

  • First Class direct mail
  • First Class advertising


XII. Direct Mail Market Trends & Forecast 

  • Market size & trends
    • Advertising & marketing expenditures
    • Direct marketing media
    • Mail volume
    • Direct mail
  • Forecasts Economic outlook
    • Mail volume
    • Direct mail
    • Print volume 


XIII. Conclusions & Implications  

  • Conclusions
  • Implications for PRIMIR members
    • Printing firms
    • Traditional press manufacturers
    • Digital press/output device manufacturers
    • Pre- & post-processing/finishing suppliers
    • Consumables manufacturers
    • Substrate suppliers
    • Software developers/vendors


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Trends and Future of Direct Mail Through 2020

  • Brands INTERQUEST
  • Product Code: 445
  • Availability: In Stock
  • $795.00

  • Price in reward points: 400