Montréal 2009 Digital Printing Forum

Direct Mail & Transactional/Transpromo

Encouraged by the success of its digital printing seminars held in the United States, Canada, and France in 2008, INTERQUEST— in partnership with the Institut des Communications Graphiques du Québec (ICGQ) and with the support of Québec Imprimerie—is organizing a new event in Montréal. The Digital Printing Forum: Direct Mail & Transactional/Transpromo will take place September 30 from 9 a.m. to 5 p.m. at ICGQ.

The seminar, which will provide an update on the personalization of marketing and transactional documents, is designed around recent INTERQUEST research on these topics conducted in North America.

Organized by:     

In Partnership with:     

Wednesday, September 30
9:00 a.m to 5:00 p.m.
Institut des Communications Graphiques du Québec

For more information, call 1-434-979-9945

Content Overview

In the current economic situation, digital printing provides companies with a means to not only cut cost but also increase sales. Budget reductions are driving marketers to more targeted and personalized direct mail campaigns. With “transpromo”—the use of bills and statements as marketing tools—organizations can reduce their print and mail costs while increasing response rates. INTERQUEST projects a growth of 30% to 40% per year for transpromo through 2013.

The topics covered during the day will include:

  • Market trends & forecast
  • Applications & opportunities
  • Color and personalization
  • Key players and solutions offered
  • The impact of the economic downturn

Sponsored by:


supported by :

Direct Mail & Transactional/Transpromo

8:00-9:00 AMRegistration/breakfast

9:00-9:15 AMWelcome/Introduction


Digital Printing and Direct Mail

9:15-10:00 AMMarket Update

INTERQUEST will present the key results of its study Direct Mail Printing: Market Analysis & Forecast (2008-2013) published earlier this year.

        • Toby Cobrin, Director, INTERQUEST, Ltd.

10:00-10:45 AMLeading Vendors Executive Panel

Leading digital printing systems vendors will present their companies’ strategies and latest developments in the direct mail area.

        • Paul Lattimore, Direct Marketing Specialist, Hewlett-Packard
        • Richard Breton, Director of Solutions PSG, Xerox Canada

10:45-11:15 AMCoffee Break/tour exhibits

11:15 -12:30 PMThe User Viewpoint: Applications, Opportunities & Challenges

Leading print providers and communications companies will present their most recent experiences using digital printing and personalization for direct mail and cross media campaigns.

        • France Côté, Vice President, Gestion et impression de documents d’affaires, CGI
        • Warren Werbitt, Founder, Pazazz
        • Gilles Blais, President & General Manager, PréciGrafik
        • Other speaker to confirm

12:30-1:30 PMLunch/tour exhibits


Transactional printing & Transpromo

1:30-2:15 PMMarket Update

INTERQUEST will present the results of the studies it has conducted this year about transactional printing and Transpromo.

        • Gilles Biscos, President, INTERQUEST, Ltd.

2:15-3:00 PMLeading Vendors Executive Panel

Leading digital printing systems vendors will present their companies’ strategies and latest developments in the transactional/transpromo area.

        • Robert Taraborelli, Executive Account Manager, Pitney Bowes
        • Khoa Tran, Senior Solutions Consultant, InfoPrint Solutions

3:00-3:30 AMCoffee Break/tour exhibits

3:30-4:45 PMThe User Viewpoint: Applications, Opportunities & Challenges

Leading transactional service bureaus and corporate users/buyers will present powerful transactional/transpromo they have recently developed and implemented.

        • Teresa Zwiener, Vice President, Product Management, Output Solutions, CSG Systems, Inc
        • Daniel Martial, President,
        • Norman Allard, Director Product Management, ISS, Symcor
        • Kim Snell, Manager of Billing Applications, Telus

4:45-5:00 PMConclusions

Institut des Communications Graphiques du Québec

999, Emile-Journault Avenue East
Montréal (Québec) H2M 2E2
Téléphone: 514 389 5061
Fax : 514 389 5840

How to get there:

Founded in 1990 and headquartered in Charlottesville, Virginia, INTERQUEST is a market and technology research and consulting firm in the field of digital printing and publishing. INTERQUEST has more than 2,000 clients worldwide; approximately two thirds are end user organizations and one-third are outside the United States. Activities and services include:

Multi-Client Market Research Studies & Industry Reports:

Over the past 19 years, INTERQUEST has produced numerous landmark multi-client market research studies on topics such as digital printing, print-on-demand, transactional printing, color printing and variable imaging, paper and pre-and post-processing/finishing. In the area of direct mail and transactional printing recent studies include:

  • North American Transactional Printing: Market Analysis & Forecast (2007-2012)
  • Direct Mail Printing: Market Analysis & Forecast (2008-2013)

    Consulting Services:

    INTERQUEST has conducted multiple consulting projects for leading industry players around the world. These include printing and finishing equipment vendors, software companies, service bureaus, end user companies, and trade organizations.

    Seminars and Industry Forums:

    Since 2003 INTERQUEST has conducted numerous seminars covering topics such as color production printing and personalized communications in graphic arts, transactional and vertical markets, as well as digital printing in government and higher education. Every year since 2006 INTERQUEST has organized The Digital Book Printing Forum during the Publishing Business Conference & Expo held in New York City. In 2008 INTERQUEST organized similar events in Paris and Montréal.

    Over 140 attendees gathered at our first “Digital Printing: Direct Mail & Transactional/Transpromo” forum held in Paris in May 2009.

    Books and Guides:

    INTERQUEST offers books and guides which are being used by many organizations including equipment vendors, print providers, and end-user companies to educate their sales, marketing, and technical staff as well as customers and resellers.